I’ve got a relevant story, and a warning here.
First, the story…
I was speaking to my mate, OJ, who is an economist for a big bank.
He calls me often to get the word on the street from a small business owner…
And I call him, to see what big, macro things are coming down the pipe that I should be aware of.
And what he told me floored me!
And it has massive implications for Studio Owners.
He asked me how business was, and I mentioned that, bizarrely, we were breaking every record we had. Revenue. Profit. Member growth.
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I mean, our cost per leads are halved, and we are up net 157 + 144 for my 2 studios so far since coming out of lockdown. I can show you the dashboard and MBO.
These rates of growth I’ve never seen before. And I’ve been in the network since 2014.
Despite the pandemic.
And he said – yep makes total sense.
We’re in a recession, and people are still ok to pay $66/77 a week.
So here’s the deal.
I’m probably going to butcher these numbers, but you get my drift…
- There’s been $47B pulled out of SUPER in Australia
- The 2019 international leisure sector was $45B, double it to include the business sector. Call in $90B because we can’t travel.
- The Aussie govt has pumped over $100B into the economy so far, some of it will continue
- And nearly every service provider, landlord etc has passed on relief pricing/rates.
- Basically, there’s way over $200B in circulation in Australia.
With nowhere to travel.
Lower transport costs.
We’re not really going out and having big parties…
So people are spending it on…THEMSELVES to make them feel better (mood boosting) and their THINGS (renovations and homewares sector is booming).
So as long as you play your cards right, there are still WINS TO BE MADE.
IT’s NOT THE MARKET – IT’s how YOU/WE react to it.
NOW here’s the warning.
THERE’S NOTHING ABOUT A RECESSION THAT IS GOING TO SUDDENLY TURN A BAD OPERATOR INTO A GOOD ONE.
In order to navigate these choppy waters, you still need the right strategy.
And it can’t be HOPE. HOPE is NOT a strategy.
You’re not going to WIN and capitalise on this rare time, unless you have a SYSTEM that is repeatable, profitable and working.
Otherwise, you’ll get stuck in the Bermuda triangle of studio death.
Problem #1 – You’ve still got a leads problem, you’re still attracting trialers, not members
Problem #2 – If you’ve still got a sales problem, you’re not converting at more than 30% of all leads to a HIGH VALUE PAID intro offer
Problem #3 – If you STILL don’t have a weekly, daily system to achieve RECORD levels of member engagement or 95% MoM retention
Problem #4 – If you’re STILL not tracking your MOST IMPORTANT VITAL STATS every single week, or don’t know how to
And you might think you’ve got these under control, but if I was to ask your team – would they agree that it’s crystal clear?
If you’ve got any of the above 4 problems, you want to get aggressive in this market, you’re OPEN to trying things in a different way, then then BOOK A 30 MIN DEMO with me on how we can do this for you.
Because GERONIMO is the MOST COMPLETE OUTSOURCED STUDIO GROWTH PROGRAM for F45’s that solve the 4 problems above that hold you back from being a HAPPY studio owner. THIS IS NOT JUST A LEAD GEN SERVICE GETTING YOU TIME WASTER TRIALERS – STOP WASTING YOUR MONEY.
1. We Find You The Right Leads
With our pays-for-itself marketing campaigns that attracts members, not trialers.
2. We Sell The Membership For You
With our done for you sales service. No more trying to get your trainer to be the next wolf of wall street. They don’t want to do it.
3. We drive record member engagement and retention
Using our PROVEN team training modules, ready to use templates, magic automations, scripts, protocols and processes that have grown TOP studios around the world.
4. And we’ll measure EVERYTHING, every week
To make sure you’re growing every week, and get into FLOW, or we find out why you’re not. Because the faster you flow, the faster you grow and the faster we help 1,000,000 people <=== which is our B I G 10 year mission.
ALL DESIGNED TO GET YOUR STUDIO INTO A EUPHORIC STATE OF…
F L O W
Flow is you sitting back knowing the leads are coming in, sales are being made, your studio is growing and so is your bank account.
You’re incredibly proud of your business, it’s finally working! You’re happy and your accountant is happy too.
You will also be part of the GERONIMO community for support and learnings from other fitness business owners.
It’s helped studios in 40 different markets GROW coming out of Lockdown, and in todays climate.